Risk-assessed marketing data - protecting you against risk
- Save time and money
- More accurate prospect targeting
- Improve efficiency
- Future customers more likely to be profitable
Risk-assessed Marketing Data
Helping you do business with the companies least likely to fail
With Graydon’s pre-vetted marketing data you can avoid targeting prospects that aren’t financially strong and increase the return on investment of your marketing campaigns. You can also reduce your risk exposure and prevent bad debt. On the other hand, if your products or services are aimed at high-risk businesses, you would probably prefer to communicate only with the end of the market that is likely to need your service.
Whether you prefer to risk-screen your direct marketing data or not, Graydon’s pre-vetted marketing data gives you that choice and enables you to communicate only to the relevant prospects making your campaigns more effective.
Graydon score a total of over 4 million UK companies (both incorporated and unincorporated) from 1 to 10. 1 being the least likely to suffer financial stress and 10 the most likely. This overview indicates the numbers of companies under each of the bands from 1 to 10.
